Privacy Policy
Last Updated: June 2026 Effective Date: June 2026
Prime Stratix Digital Marketing Inc. ("Prime Stratix," "we," "us," or "our") operates the website primestratix.com and provides digital marketing and revenue-systems services. We respect your privacy and are committed to handling personal information responsibly and in accordance with Canada's federal privacy law, the Personal Information Protection and Electronic Documents Act ("PIPEDA"), Canada's Anti-Spam Legislation ("CASL"), and any other applicable Canadian privacy or marketing laws.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we share it with, and the choices and rights available to you.
1. Who This Policy Covers and Our Two Roles
Prime Stratix handles personal information in two distinct capacities. It is important to understand which one applies to you.
a) As the organization responsible for our own information. When we collect information through primestratix.com, when you contact us, when you become a prospective or active client of our agency, or when we market our own services, Prime Stratix is the organization accountable for that personal information under PIPEDA. This Privacy Policy governs that information.
b) As a service provider acting on behalf of our clients. Part of our service is building and operating revenue and marketing systems — including application funnels, customer relationship management (CRM) systems, and email and SMS campaigns — for our business clients. When we process the personal information of our clients' leads, applicants, and customers through systems we build or operate on their behalf, we act as a service provider (processor) under the direction of, and under contract with, that client. In those cases the client is the organization accountable to those individuals, and the client maintains its own privacy policy and its own messaging-consent program. If you submitted information to a funnel, form, or campaign operated for one of our clients, please refer to that client's privacy policy, and contact us and we will direct your request to the responsible organization.
2. Information We Collect
We only collect personal information that we reasonably need for the purposes described in this Policy. Depending on how you interact with us, this may include:
Information you provide directly:
- Identity and contact details such as your name, email address, telephone number, company name, and job title;
- The contents of inquiries, messages, booking requests, or applications you submit to us by email, web form, booking link, or our application/intake forms (which may be powered by tools such as Typeform);
- Qualification information you choose to provide through an application or intake form (for example, business or revenue context, goals, timeline, and budget-related questions used to assess fit);
- Information you provide if you become a client, including business details and information reasonably required to deliver our services and to set up messaging programs (described below).
Information collected automatically through our website:
- Basic analytics and usage data such as pages visited, traffic sources, approximate location derived from IP address, device and browser type, and general site activity, collected through analytics and similar technologies to understand and improve website performance;
- Information collected through cookies and similar technologies (see Section 9).
Information from communications and our systems:
- Records of our communications with you, including emails, SMS/text messages, call notes, and the time, date, and source of any consent you provide;
- Where you interact with a sales or follow-up process, related records stored in our CRM (such as Close CRM), including lead status, notes, and message history.
We do not knowingly collect more sensitive categories of personal information (such as financial account numbers, government identifiers, or health information) through our website, and we ask that you not submit such information through web forms or messaging.
3. Why We Collect, Use, and Disclose Your Information
We collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances, including to:
- Respond to your inquiries and provide the information, services, or proposals you request;
- Assess fit and communicate with prospective clients;
- Deliver, manage, and improve our services to clients;
- Operate marketing, follow-up, and nurture communications by email and SMS where you have given the required consent (see Sections 4 and 5);
- Operate and improve our website, analytics, and security;
- Maintain business records and meet legal, regulatory, contractual, and accounting obligations;
- Detect, prevent, and respond to fraud, security incidents, and misuse.
We identify our purposes at or before the time of collection. If we ever wish to use your personal information for a materially new purpose, we will identify that purpose and, where required, obtain your consent.
4. Consent
We collect, use, and disclose personal information with your knowledge and consent, except where permitted or required by law.
Your consent may be express (for example, you actively check an unchecked opt-in box, or clearly agree in writing or verbally) or implied (for example, where you voluntarily provide information for an obvious purpose, such as submitting an inquiry). The form of consent we seek depends on the sensitivity of the information and the reasonable expectations in the circumstances.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw consent, contact us using the details in Section 13, or use the unsubscribe/opt-out mechanism in any marketing message. Withdrawing consent may mean we can no longer provide certain communications or services to you.
5. Email and SMS Communications (CASL Compliance)
Our email and SMS communications are governed by Canada's Anti-Spam Legislation (CASL). CASL applies to commercial electronic messages sent to recipients in Canada regardless of where the sender is located.
Express consent. Before we add you to a marketing or follow-up email or SMS program, we obtain your express consent through a clear, voluntary opt-in (for example, an unchecked checkbox on a form or booking page). We do not use pre-checked boxes, and we do not send marketing messages to purchased or rented lists. Express consent does not expire, but you may withdraw it at any time.
Implied consent. In limited circumstances permitted by CASL, we may rely on implied consent — for example, where you have an existing business relationship with us, or for a limited period after you make an inquiry. Implied consent is time-limited under CASL, and we convert it to express consent where appropriate.
Every commercial message we send includes:
- Identification of Prime Stratix as the sender (and, where applicable, the party on whose behalf the message is sent);
- Our current mailing address and a working contact method (telephone number, email, or website), kept valid for at least 60 days after the message is sent;
- A clear, no-cost unsubscribe mechanism.
Opting out.
- Email: click the unsubscribe link in any email, or contact us directly.
- SMS / text: reply STOP (or ARRÊT / DÉSABONNEMENT in French) to opt out, or reply HELP (or AIDE) for assistance. Standard message and data rates may apply, and message frequency varies.
We action all unsubscribe requests within 10 business days, and our unsubscribe mechanisms remain functional for at least 60 days after a message is sent. We keep records of consent (including the date, time, source, and manner of consent) for at least three years, as required to demonstrate compliance.
A2P / business messaging. Where we operate business SMS messaging, the underlying sending numbers are registered with the relevant carrier program (commonly referred to as A2P 10DLC) through our messaging provider. Registration with a carrier program does not replace your consent rights under CASL — your express consent, the identification requirements, and your right to opt out described above apply to all of our commercial SMS.
6. How We Share Information
We do not sell, rent, or trade personal information.
Mobile phone numbers and SMS/text-messaging consent — no sharing. We do not share, sell, rent, or disclose mobile phone numbers or text-messaging opt-in and consent information with any third parties or affiliates for their own marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third party for marketing. We share mobile information only with service providers that help us operate our messaging program (for example, our SMS/messaging provider and CRM), and only as necessary to deliver the messages you have asked to receive. This exclusion applies to all information-sharing described elsewhere in this Policy.
We share personal information only in the following circumstances:
- Service providers (sub-processors). We use trusted third-party tools and providers to operate our business and deliver services — for example, CRM software (such as Close CRM), automation and integration tools (such as Zapier), form and application tools (such as Typeform), email marketing platforms (such as Kit/ConvertKit), team communication tools (such as Slack), SMS/messaging providers, payment processors, and analytics providers. These providers process personal information only as needed to perform services for us and are contractually required to protect it and use it only for those purposes.
- Clients (where we act as a service provider). As described in Section 1(b), where we process information on behalf of a client, we share or return that information to the responsible client under contract.
- Legal and protective reasons. We may disclose personal information if required by law, regulation, legal process, or enforceable governmental request, or where reasonably necessary to protect our rights, safety, property, or that of others, to detect or prevent fraud, or in connection with a business transaction (such as a merger, financing, or sale of assets), subject to appropriate safeguards.
7. Storage and Transfers Outside of Canada
Several of our service providers are located in, or store and process data in, the United States or other countries outside Canada. As a result, your personal information may be transferred to, stored in, or processed in jurisdictions outside Canada.
While personal information is in another jurisdiction, it may be accessible to the courts, law enforcement, and national-security authorities of that jurisdiction in accordance with that jurisdiction's laws, which may differ from Canadian law. When we transfer personal information to a service provider for processing, we use contractual and other measures intended to provide a comparable level of protection to that required under Canadian law. By providing us with personal information or using our services, you acknowledge this cross-border processing. If you have questions about our cross-border data practices, contact our Privacy Officer (Section 13).
8. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide our services, and to meet our legal, regulatory, contractual, and accounting obligations. Consent and unsubscribe records are retained for at least three years to demonstrate CASL compliance. When personal information is no longer required, we take reasonable steps to securely destroy, erase, or de-identify it.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to enable basic functionality, remember your preferences, and understand general website performance (such as page visits, traffic sources, and user activity). This information helps us improve our website and services.
You can control or disable cookies through your browser settings. Where required, we will request your consent for non-essential cookies and tracking technologies through a consent banner, and you may decline non-essential cookies. Disabling certain cookies may affect how parts of the website function.
10. Data Security
We take reasonable physical, organizational, and technical measures to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification, appropriate to the sensitivity of the information. These measures include restricting access to those who need it, using reputable service providers, and applying access controls to our systems. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Breach response. If a breach of security safeguards creates a real risk of significant harm to affected individuals, we will report and notify as required under PIPEDA, including notifying the Office of the Privacy Commissioner of Canada and affected individuals, and will keep records of breaches as required by law.
11. Your Privacy Rights
Subject to legal limitations, you have the right to:
- Access the personal information we hold about you and receive an account of how it has been used and to whom it has been disclosed;
- Correct personal information that is inaccurate or incomplete;
- Withdraw consent to our use of your personal information, or opt out of marketing communications, at any time (subject to legal or contractual restrictions);
- Ask questions or make a complaint about our handling of your personal information.
To exercise any of these rights, contact our Privacy Officer (Section 13). We will respond within the timeframes required by law. We may need to verify your identity before acting on a request, and certain information may be withheld where permitted or required by law (for example, to protect the privacy of others or solicitor-client privilege).
Residents of certain provinces. If you reside in a province with its own private-sector privacy law (such as Quebec, British Columbia, or Alberta), you may have additional rights under that province's law, which we will honour where applicable.
12. Third-Party Links
Our website and communications may contain links to third-party websites or platforms that we do not operate or control. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
13. Accountability and How to Contact Us
Prime Stratix has designated a Privacy Officer responsible for our compliance with this Policy and applicable privacy laws. If you have any questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact:
Prime Stratix Digital Marketing Inc. Privacy Officer Email: contact@primestratix.com
Website: www.primestratix.com
Mailing Address: 4 Robert Speck Parkway, Suite 1220
Telephone: 647-921-9059
If you are not satisfied with our response to a privacy concern, you have the right to contact the Office of the Privacy Commissioner of Canada (OPC):
- Website: www.priv.gc.ca
- Toll-free: 1-800-282-1376
14. Children's Privacy
Our website and services are directed to businesses and adults. We do not knowingly collect personal information from individuals under the age of majority in their province of residence. If you believe we have inadvertently collected such information, please contact us so we can address it.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date. Where required by law, we will obtain your consent for material changes. We encourage you to review this Policy periodically.