Chen’s Acupuncture Website Redesign

We redesigned Chen’s Acupuncture Clinic’s website to modernize their digital presence and highlight their trusted services and reputation.

Web Dev& Design
SEO Services
2023

About the project

Chen’s Acupuncture Clinic, a long-standing practice in Brampton, Ontario, approached Prime Stratix to rebuild their website with a cleaner, more modern design. Led by Doctor Nelson Chen, the clinic specializes in traditional Chinese medicine and acupuncture. The goal was to better communicate their expertise and strengthen their online presence.

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Project Brief and Execution

The Task

We were tasked with designing a modern website that aligned with Doctor Chen’s established brand while improving clarity, navigation, and long-term digital visibility through professional copywriting.

The Goal

Our goal was to elevate Dr. Chen’s online presence with an updated website that reflects his expertise, communicates his service offerings clearly, and supports trust and credibility for new patients.

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I had an excellent experience working with Prime Stratix Digital Marketing on my new website. The team is incredibly efficient and dedicated to understanding their client’s unique business needs. They crafted a site that’s not only clean and visually appealing but also aligns perfectly with my brand. Their pricing is affordable, which is a big plus, especially given the quality of their work.
Doctor Nelson Chen
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Design and Development Highlights

The website was built on Webflow, offering smooth animations, responsive layouts, and simple content management. Our team handled all copywriting, brand alignment, and visual elements. An AI chatbot was also integrated to assist new visitors in finding the most suitable services.

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Key Enhancements

Design Highlights

The site features guided animations, refreshed colors, service-focused layouts, and optimized copywriting tailored to acupuncture and Chinese medicine. All elements were designed for simplicity, trust, and clarity.

Campaign Development

The project began with industry and competitor research, followed by keyword planning and brand-aligned copywriting. Multiple design iterations ensured the final site met Dr. Chen’s expectations. The website launched with SEO best practices and a functional AI chatbot for visitor support.

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Digital Refresh and Organic Growth

After launching the new website, Chen’s Acupuncture Clinic saw measurable improvement in visibility, traffic, and user engagement.

62%

Of total website traffic came from Google Search.

7,026

User actions generated from organic traffic.

425

Clicks from more than 23,640 search impressions.

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