House of Wrap: Website Design & SEO Case Study

We built House of Wrap a premium, conversion-focused website that reflects the precision of their craft, positions them as Toronto's go-to architectural vinyl wrap experts, and is structured to rank locally across the GTA.

Web Dev& Design
SEO Services
2026

About the project

House of Wrap is a 3M Preferred Installer specializing in premium architectural vinyl wrap and interior resurfacing for residential and commercial spaces across the Greater Toronto Area. We took on their full website design and SEO build, translating their hands-on installer expertise and portfolio of high-end transformations into a clean, credibility-driven site built to convert.

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Project Brief and Execution

The Task

Our design and development team built a new site from the ground up on Webflow, structured around House of Wrap's core services — doors, cabinets, countertops, millwork, walls & panels, ceilings, elevators, and exterior — and backed by a local SEO foundation targeting vinyl wrap and interior resurfacing searches across Toronto and the GTA.

The Goal

House of Wrap needed a site that felt as premium as their finishes — one that could showcase before/after craftsmanship, build trust with both homeowners and commercial property teams, and generate qualified quote requests without relying on paid ads.

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Design and Content Highlights

The rebuilt site includes eight dedicated service pages (Doors, Cabinets, Countertops, Millwork, Walls & Panels, Ceilings, Elevators, Exterior), a filterable portfolio gallery organized by residential and commercial project type, an About page anchored by House of Wrap's 3M Preferred Installer credentials, and integrated Google review content pulling in their 5.0 rating across 38+ reviews.

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Built for the GTA's Vinyl Wrap Searches

Local SEO Foundation

On-page SEO was built into every service and location-relevant page from day one — optimized titles, meta descriptions, and header structure targeting the specific vinyl wrap and resurfacing services House of Wrap offers across Toronto and the GTA.

Content & Credibility

A dedicated blog and a filterable portfolio give House of Wrap a growing library of real project content to build authority around, while the About page leads with their 3M Preferred Installer status and hands-on installer background to build trust with both homeowners and commercial property teams.

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The Outcome

With a fully rebuilt site live, House of Wrap now has a scalable content structure across its service pages and portfolio, positioning it to compete for high-value residential and commercial vinyl wrap searches across the GTA as the SEO campaign builds authority.

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new service pages built for local SEO targeting

5.0

average Google rating across 38+ client reviews

6+

named commercial clients featured, including Menkes, Four Points by Sheraton, and Toro Group of Companies

10,000+

installer hours brought to residential and commercial vinyl wrap projects across the GTA

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