Maison21 Suit Store: Website Design & SEO Case Study

We revamped Maison21's website on Shopify custom code to elevate their brand, take advantage of local SEO, and target key services for long-term website traffic.

SEO Services
Web Dev& Design
2026

About the project

Maison21 is a trusted suit designer with clients all over the GTA on Ontario. We happily took on the role of revamping his new website on Shopify to reflect his sleek design vision and represent the store the way it deserves. Our strategy was implementing sleek design and SEO tactics to elevate the stores online presence while the brand grows.

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Project Brief and Execution

The Task

We deployed our research and copywriting team to design a long-term SEO implementation plan, while our creative founder and developer mapped the new website revamp design block by block on each page. Our mission was to deploy new custom-coded pages that are oriented towards the most sought-out services from suit customers all over the GTA.

The Goal

Our clients main desire was to curate his specific vision for a complete website, reflecting the same style he applies to his bespoke suits and designer garments, while we build a website that's SEO-proof for the stores long-term ranking.

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I’ve been working with Sultan and Prime Stratix for just over two months, and the experience has been excellent. They're constantly optimizing and keeping me updated with weekly reports and bi-weekly follow-ups. Their communication and service are impeccable. Highly recommend them to anyone looking to improve their marketing.
Mahdi Thaver
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Design and Content Highlights

Our clients revamped website now has 4 custom-coded pages dedicated to the most sought-out services from his current clients and ideal customers, while targeting more local traffic on Google within the stores city. The website features plenty custom-coded effects and unique design aspects unlike other suit store websites you find, acting as a key form of interest for the user-journey.

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Key Enhancements

Website Improvements

Our developing team implemented UI-rich content, implemented custom-coded effects within text and visual elements, interlinked old links to new service pages, custom-built a blog page for future SEO efforts, and ensured SEO tactics for further elevated rankings and SEO development for the coming months under contract.

Campaign Development

From initial consultations, our team handled the mapping process from creating a content calendar to measure all relevant keywords and competitors in the area, all the way to storyboarding website pages for a desired user journey. We then took over the copywriting and development process until the project was completely executed.

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The Outcome

With a fully revamped website for 2026, our team is targeting key services for our client while we continue to develop new pages and implement more SEO strategies while the brand organically grows customers from our proven process.

4

new custom-coded pages with SEO implementation

200%

Increase of calls from clients website and Google profile

51%

Increase in website views within the clients local area

40%

Increase in website visits from profile

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